CSS/datatelligence provides clients with full service research. We are a leading solution provider of sensory and consumer insights innovation. We assist clients from the inception of new product concept testing through development and product evaluation. We benefit from our parent company, CRG Global, Inc., a fully and vertically integrated company that owns 28 field research locations with in-house research consultants, statisticians, and over 400 test administrators.
Get inside the minds of your consumers
Do you understand your target audience? Consumers don’t fit into predictable packages and many factors influence their brand choices: ethnicity, age, gender, usage, income, education, geography, and religion, among others. CSS/datatelligence helps you gain a better understanding of exactly what drives consumer wants and needs.
GAIN FEEDBACK BEFORE YOU MAKE THE LEAP
Only one in ten new products survive more than a year in this marketplace. Ensure success by partnering with CSS/datatelligence. We provide all the information you need to make strategic choices and to develop and market products that meet consumer needs.
WE PARTNER WITH YOU TO GET THE RESULTS YOU NEED
Our experienced researchers specialize in customizing detailed research projects that meet your market, your budget and your scheduling needs. We deliver actionable results that will aid your company in making timely business decisions. Reports and presentations are delivered quickly and focus on your business initiatives.
WE REACH CONSUMERS IN MORE WAYS
As one of the nation’s largest and most respected consumer product testing companies, we deliver unprecedented access to the consumer population in a wide range of discovery methods:
- Mall intercepts
- Attitudinal and behavior research
- In-depth interviews
- Internet research and surveys
- Panel development and management
- Custom and multilingual surveys.
Additionally, our testing expertise focuses on CLTs, home-use, product usage, packaging, consumption, focus groups, sensory evaluations and fragrance tests.
SERVICE AND ACCURACY FROM START TO FINISH
We offer comprehensive data collection services and analysis that includes in-depth data processing, cross tabulation and statistical analysis including ANOVA, MANOVA, Conjoint Analysis, Turf Analysis and Cluster Analysis.
In addition, we provide turnkey project management, both domestically and internationally, with facilities that include reliable high-speed internet, database development, and management with 250 laptops for off-site testing and state-of-the-art computer software.
We apply strict quality control measures to the storage, handling and preparation of products for testing. Certified Test Administrators execute and oversee testing for high-profile projects as well as products that involve precise preparation or tight session timing.